Your website loading speed can kill your sale…

Why is it absolutely crucial to have a fast load time on a website?

We live in a world that is ridiculously fast-paced. Pretty much anything you want is at your fingertips… (I won’t discuss my views on whether this is a good thing or not), but it is the reality of life.

Picture this: A potential customer eagerly clicks on your website link, only to face sluggish loading times. Instantly, frustration sets in, and they bounce off your page, and are likely never to return.

Here’s what you need to know:

1️⃣ Optimise Images: Large image files can significantly slow down your website. Compress images without compromising quality to ensure a faster website loading speed

2️⃣ Minimise HTTP Requests: Each element on your webpage, such as images, stylesheets, and scripts, requires a separate HTTP request. Reduce the number of elements to minimize loading time.

3️⃣ Enable Browser Caching: Browser caching allows visitors to store certain elements of your website on their devices after the first visit. This means returning visitors experience faster load times as their browser retrieves cached data instead of reloading everything from scratch.

4️⃣ Utilise Content Delivery Networks (CDNs): CDNs distribute your website’s content across multiple servers worldwide, delivering it from the server closest to the user’s location. This reduces latency and speeds up loading times, especially for international visitors.

By implementing these strategies, you can ensure that your website loads quickly, keeping visitors engaged and maximising your chances of conversion.

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