Having a niche can be very limiting.
This is what I thought and honestly, it does still cross my mind.
When you “niche down” you limit yourself to potential opportunities. It turns away clients that you haven’t even had the chance to pitch! They take one look at your profile and ghost you before they’ve even sent you a DM! So… WHY WOULD YOU FIND A NICHE?
Here’s why:
It allows you to become an expert
By focusing on a specific niche, you have the opportunity to delve deep into the intricacies of that field. Specializing allows you to develop a level of expertise that sets you apart from the competition, positioning you as a go-to resource for clients seeking specialized knowledge and skills.
Amazing projects and clients find you
Contrary to the fear of missing out, niching down often has the opposite effect: it attracts high-quality projects and clients who are specifically seeking out someone with your expertise. When you establish yourself as an authority in your niche, you become a magnet for opportunities that align with your strengths and interests.
You save time by working in a specific field
Working within a specific niche streamlines your processes and workflows, saving you valuable time and energy. You no longer have to spend endless hours researching and adapting to new industries or client needs; instead, you can focus your efforts on delivering exceptional results within your chosen niche.
Having a niche helps you find your ideal client
Niching down allows you to define and target your ideal client more effectively. By clearly identifying the characteristics, values, and pain points of your target audience within your niche, you can tailor your marketing efforts to attract those who are the best fit for your services.
It helps you filter out clients that waste your time
Perhaps most importantly, niching down helps you filter out clients who may not be the right fit for your business. By specializing, you establish clear boundaries and expectations, making it easier to identify and avoid clients who will likely waste your time or undervalue your expertise.
In short, choosing a niche helps you find your ideal clients and filter out your less-than-ideal ones. It gives you the ability to easily find incredible projects and people that have the same goals and values as you. I’ve finally niched down to “I am an executive virtual assistant that LOVES to work with female entrepreneurs and solopreneurs – basically, women that wear all, or most, of the hats in their business.”
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